To promote the development of Indian Tourism in Arizona while respecting the cultural integrity of the tribes.

The Arizona American Indian Tourism Association (AAITA) is a statewide, nonprofit 501(c) 3 membership organization established in 1994. Overseen by a nine-member board, AAITA involves Native businesses and professionals as members, who voluntarily work together to increase tourism on Arizona Indian communities.

COVID-19 Message from AAITA President

Arizona American Indian Tourism members and communities,

Our communities throughout Arizona has been impacted by the COVID-19 pandemic, AAITA is continuing to work with all tourism organizations in the state of Arizona to help cope with economic impact and to be a part of the solution in regaining the tourism and travel destinations for Indian country.

I also would like to take this time to express my appreciation to all frontline staff, medical personnel, law enforcement and first responders, as they are first to help and protect their communities. Thank you for your endless service.

As native people of the southwest, we have experienced drastic changes and we have remained resilient for hundreds of years.  Continue to check on your family and friends and communicate with them frequently to ensure a healthy environment.


Geri Hongeva
AAITA Board President


Dorothy Denetsosie Gishie

Board Vice President (Navajo) – Program Manager at Native Americans for Community Action, Inc.


Steve Geiogamah

Board Treasurer (Kiowa) – Tourism Development Manager, City of Scottsdale


Roann Carmelo

Board Member – (Fort McDowell Yavapai Nation)


Carrie Nelson

Board Member (Navajo) – Flagstaff Convention & Visitors Bureau


Isaac Curley

Board Member (San Carlos Apache)


Rory Majenty

Board Member (Hualapai)


Zach Doka

Board Member (Fort McDowell Yavapai Nation)


Virgil James

Board Member (Hopi Navajo Community)



The AAITA organization is organized to be operated as a nonprofit corporation solely and exclusively for charitable, educational and scientific purposes; specifically:

To promote environmentally acceptable, culturally appropriate, and economically sustainable tourism programs as defined by the local level;

To provide a visionary and leadership role for Native American Indian Community in the development and management of tourism programs;

To develop and provide educational materials and programs to visitors and Indian communities;

To assist tribes and communities in the formulation of tourism policies;

To sponsor, facilitate, and offer support to other organizations that promote linkage among tribes, tourism attractions, local communities and agencies;

Promote quality hospitality and visitor resources while prioritizing preservation and enhancement of Native American culture for future generations;

Seek funding resources, develop marketing strategies, and help communities to use tourism as a tool to revitalize culture, improve local quality of life and provide empowerment opportunities to the Indian Communities.